About 3R Sales and Marketing

Hello, people!

Last time I introduced you our new website. Now I would like to tell you something about our company itself. Set up in 2004, being located in Greystones, Co. Wicklow, 3R Sales and Marketing is an Irish business development consultancy run by its founder, Peter Lawless, and international marketing veteran David Murray.

We provide our clients with proven sales, marketing and business strategies that are strongly based on business growth. Our passion is to help companies to increase their sales and revenues. Your success is our success!

Namely 3R itself stands for

• Revenue growth


• Reduction in costs


• Regulatory compliance

and this is where also you can be lead into if you let us influence your sales and marketing process.

However, the most interesting issue is the 3RTM Success Framework Peter and David have developed and at http://www.3r.ie/ you can read about it. It is a practical model that can be applied in all or part to any business, which requires significant growth. This is especially true of High Growth sectors, like Technology and Business Service companies, who can struggle with refining their vision and go to market execution. This framework is linked with all their services so you can see its effects on all areas of your business.

So that is all for now, enjoy your life and next week I am back again with something new for me and maybe also for you!

Simona

A Website That Will Bring Your Business Up

Hello, people!

This week I decided to introduce you our website I have been working on recently.

Relaunched just on November 3, 2006, it has pretty much to offer. The clean layout will immediately draw your eye to the left side with testimonials which proof the expertise of the company and their clients’ contentment.

The website is especially unique due to the rich content of marketing, sales and leadership articles written by Peter, founder of 3R Sales and Marketing, which will in few minutes open you dozens of new views on what you do. No boring phrases, no empty long definitions! Everything is clearly described, so that also a non-marketing specialist will understand and be able to see how to apply this stuff in his particular business. That is the deliverable of the website. However, to go further, you can assign for a regular e-mail newsletter, let check your business’s health (Business Health Check) or even contact us to help you understand our ideas in more detail and with respect to your current situation.

How did we manage to create such an interesting „webspace“? We followed one of the practics they recommend to our own clients. The steps are here:

1. Aim at: What's in it for your visitors?
2. The content of your website should be credible and original
3. Know your target audience intimately
4. Update your website regularly
5. Be clear and concise, with easy to read pages
6. Make your navigation easy
7. Urge people to take action
8. Use graphics sparingly to convey information
9. Collect information from your visitors, to ensure your content is relevant

You can view the whole article about 10 must-haves of your website if you click here.

We do not leave the knowledge for ourselves, but we offer it to all of you... for free!
So why not to use this opportunity and get from it as much as possible?

Let me now invite you to get through the pages and enjoy the beauty of powerful learning! Please feel free to give any positive or negative feedback on the site.

So that is all for now, enjoy your life and next week I am back again with something new for me and maybe also for you!

Simona

Market Research To Raise Up Your Business

Hello, people!

This week I want to tell you something about business in more general terms. I assume you are aware of one basic thing: you are doing business only if you get somebody pay you money. If you are not getting money, your „business“ is just an expensive hobby.

This is what e. g. Yanky Fachler says at his lectures. If you haven’t heard about him I can just recommend www.yankyfachler.com. So how to make people pay you? There are more ways.

Somebody could say that when you do business, there are two possibilities:

1. you are lucky,
2. you are unlucky.

However, I think you have bigger influence on your “fate”. At first, I would suggest not going within so called “hurray” system but try to foresee things as much as possible. Although there are ones who succeeded because of relying on their “instinct” – yes, exceptions do exist, but who can assure that accurately you will be one of them?

As the first step, I have to mention marketing research although it does not sound like very catchy for many of us. Nevertheless, it can be also an interesting issue, just as if you were a military commander researching the place of the planned attack. You have to get as much information as possible: take a look at your potential customers, competition, overall environment… Know the market share of your rivals, discover the needs, wants and pains of your customers, find out some general market trends etc.

And as Corey Nicholas Rudl suggests in his book Internet Marketing Tips (www.marketingtips.com), it is essential to find a good niche market – that means a group of people who have something common and are missing particular product. When you have such target group, it is just about developing right product for them and start selling and earning, what is the goal in business. So try to find people at first, who are missing something, then develop it and tell them about it. Most of entrepreneurs start a bit different – they think up some idea or a product and then try to find someone who could be interested. And they often push their boring product to all of us. Is it a good strategy?

Apart from thinking about these issues I have added some further details to our website www.3r.ie and I can just say that it is like my little baby and that I am finally starting enjoying it.

Anyway, I had also an opportunity to participate on writing a newsletter in the name of one of our clients. Actually, I just started its creation and then Peter reviewed it „a little (well, in fact, he changed most of it...:). But now I at least know more precisely how to write such thing and what it should include.

So that is all for now, enjoy your life and next week I am back again with something new for me and maybe also for you!

Simona