ADSPORT - the Ultimate Lead Generation Tool

Hello, people!

Christmas is approaching and as I also want to celebrate it in the family circle, I am coming home, back to Slovakia.

Therefore this is the last posting of my internship series. However, my acting with 3R Sales & Marketing has not finished yet and I am coming back on the St. Valentine’s day. I will continue with my blog as well, so please let me know any advice or views on it.

Today I would like to introduce a set of tactics called ADSPORT. Have you ever heard about it? Probably not, as it is a new lead generation tool invented by Peter Lawless himself (what I was really surprised when I found it out…).

You know, in order to increase the number of your leads you can use loads of various techniques – starting with TV advertising up to cold calling or newsletter campaigns… All these techniques can be digestedly set into 7 tactics:

Advertising
Direct Mail
Speaking
Publishing
Online
Referral
Testimonials

I will be soon working on a complete list of as much as possible techniques which belong to the particular categories. The list of all these will be then available at 3R Sales & Marketing website.

When you think in range of ADSPORT you will not forget anything important when planning your lead generation campaign implementation. However, this tool can be sufficient only if you do mind such issues as proper targeting and finding appropriate niche market, which is one of the most important steps you should undertake in order to bring your business up. Then you should not forget to take a look at your own offering and ask about the reason people buy it.

Having these questions answered, together with your initial complex marketing strategy, you can benefit from using ADSPORT lead generation. Wish you good luck!

So that is all for now, enjoy your life and in February I am back again with something new for me and maybe also for you!

Simona

Pay per Click Advertising Campaigns

Hello, people!

Last week I told you something about SEO. Now I would like to focus more on its very handy supplement and support of high traffic for your site. The tool is called Pay per click (PPC) advertising campaigns.

These two most successful techniques for getting ranked high can positively influence each other and implementing them both you will get excellent traffic results.
Read these few rows and you will learn basics about these campaigns before you waste a lot of money on other campaigns that may not work. Maybe you will then think about learning more about PPC campaigns. Sometimes it is really very effective to launch your on-line advertising campaigns with Google Adwords and Yahoo! Search Marketing (formerly Overture).

So how to start seeing results in terms of real leads without massive marketing spending?

Whether you intend to go with Google or you just prefer Yahoo, for both of these biggest search engines offering the opportunity of PPC campaigns you should do the following:

You have to create your ad/description first. Try to follow these advices:

1. Get inside the customer’s head. What do your customers looking for? What do they expect?

2. As you have limited text space, avoid terms like “a”, “the”, “of”, “at”…

3. Use words like “new”, “free”, “limited offer”, “discount” to attract clickers.

4. Avoid superlatives like “the best product...”, “the most wonderful …” or “the top of…” It is too basic and not pertinent.

5. Always include your exact keywords in the title of your ad. If searchers see the keywords they entered in the title of the ad, they will likely click on it.

The next step is to upload your keyword list and set up the maximum rates you are willing to pay for each click. Both Google Adwords and Yahoo! Search Marketing offer great tools for tracking your campaign results, so this is also very useful to check.

So now you know maybe something more about PPC campaigns. If you however feel not completely satisfied with this bit, I would suggest that you visit Google Adwords or Yahoo Search Marketing.

Apart from that, we in 3R Sales & Marketing are currently working on an e-book which will embrace the issue of combinig SEO with PPC campaigns in more detail. Please, contact us, if you were interested in it.

So that is all for now, enjoy your life and next week I am back again with something new for me and maybe also for you!

Simona

How Does SEO Marketing Really Boost Sales

Hello, people!

This week was really exciting for me as I have for the first time the opportunity to participate on couple of meetings with our clients. I saw some parts of 3R Success Framework in practice and I found it very interesting.

And there is still so much to do with our website! I want to make it as good as possible so that costs me some time as well.

Dealing with this issue, I have recently heard much about SEO. This acronym means Search Engine Optimization and this is the way how to promote your site without having to pay much money. In order to get some traffic to your website you must lead those who are looking for your products directly to the pages where you offer it. This is the cheapest way of doing marketing, the most effective one.

So what is SEO about?

In general, SEO has two main areas:

1. Changes to a site's code (referred to as "on-page factors")


2. Getting links from other sites (referred to as "off-page factors").

Although SEO is a simple and relatively easy-to-use way of improving your website ranking, which helps your customers find your website easier, there is also possibility of abuse. This can at the end of the day lead to being excluded from the search engines listings. Therefore it is crucial to know the difference between techniques that search engines recommend as part of good design (so called “white hat” SEO) and those techniques that search engines do not approve of and attempt to minimize the effect of (referred to as “black hat” SEO or spamdexing).

However, you can await great results of your web page ranking if you put these white hat SEO techniques in practice:

1. Site Quality and Relevant Content
2. Site Title
3. Meta Tags
4. Good Navigation
5. Right Keywords
6. Site Popularity
7. In-site Cross Linking
8. Web Site Design

We are preparing now an On-line Marketing Guide which will offer genuine how-to-information about combining Google Adwords and Yahoo! Search Marketing with your search engine optimization. This will be soon available probably for free at our website, so you can check it there and learn more about SEO.

By the way, our company, 3R Sales and Marketing, managed to reach the first position in Google listings within the words „sales marketing Ireland“ in front of other 34,800,000 results (Does SEO Marketing Really Boost Sales).

So that is all for now, enjoy your life and next week I am back again with something new for me and maybe also for you!

Simona