Increase Your Page Rank

Hello People,

Hope things are going well for you and that you enjoy this weeks' post.

Linking strategies to Increase Your Page Ranking

As determined by the number, quality and type of linked pages, most search engines don't even consider websites if there is not at least one or two links pointing to these sites. Links from other popular websites back to your website are one way of increasing your site's popularity. Finding websites with similar content (but not your competitors) and high link popularity, then trading links to be posted on each site, is one way of increasing your site popularity.

Is it good to submit your website to the search engines?

The answer to this question is generally positive. If you do not submit your website to the main search engines, it may take ages (literally several months) to get listed. On the other hand, some website submitting providers overdo this and it can generate negative results.

Therefore I would recommend the following proven Online Search Engine Marketing Program: http://www.submitnet.net/. After setting up an account, the program will submit your website to various search engines at once (including Google and Yahoo!, of course), and then resubmit it on a monthly basis. Apart from that, there are many useful tools which will check your meta tags, website content and compatibility for browsers. The program is even able to manage your PPC campaigns from one source, when you pay for the service.

It is essential that when using Submitnet, you have already optimised your website using the information gained from PPC and Google Analytics reports. Run Submitnet reports and update your website accordingly. The tutorial will help you with all the steps you need to take.

How to Combine SEO with Your PPC Campaigns

Hello People,

First of all, I want to show off a little - I've become a Qualified Google Advertising Professional. So if you need any help with your Google Adwords, you can contact me as a professional now and I will improve your Google Adwords account performance. Visiting 3R's website you can learn more on how to Beat Google Adwords with 3R Google Adwords Campaign Management.

For this week, the question is How to Combine SEO with Your PPC Campaigns.

Well, it is not that difficult – having run and tracked your PPC campaigns for some time, you will easily find out which keywords are performing the best for you. In the next stage, you will simply include these keywords in your website more often and try to create content more relevant to these keywords. Best performing keywords should be in your meta tags as well.

You might ask how to know whether a keyword performs well or not. There are various indicators of this and you might decide which to follow. However, we recommend using them in the following priority order:

1. The most important, something you probably want most to get from your SEO and PPC campaigns, is a high number of conversions. A conversion is when a visitor clicks on any page of your website you choose and set as a conversion goal. Usually, these pages are those which show after a visitor bought something, or signed up for your newsletter.

2. Another one successful performance indicator is click-through rate (CTR).

3. Apart from the above mentioned, you should also control your costs per click (CPC). Google Adwords campaign costs are partly based on CTR of your particular keywords – the higher CTR you achieve, the less you pay for a click. So if you want to save your budget, make sure your keywords match to your ads.

4. Impressions are another measure you can see in your PPC stats. They tell you how many times your ad has been displayed. However, when you get high impressions without sufficient number of clicks, your CTR decreases and you pay more for every click. I definitely would not recommend using impressions as a positive criterion of assessing your keyword performance.

Combine Headings and Links Keywords

Hello People!

The story of building up a perfect web site continues. After creating a killer meta tags, your way is to concentrate on your headings and links. What words should you have there?

Headings & Links

Headings are a very important attention-grabbing essence of your landing page. People will not read your entire page. That’s why it is smart to divide your page into short paragraphs and to highlight each of them with a killer headline which will not only catch their attention, but also tell them in a second what the whole paragraph is about.

For the SEO purposes, make sure that your headlines are marked < h1 >Headline#1 < / h1 >, <>Headline#2 < / h2 >etc. and that they are stuffed with your best keywords. Apart from the keywords, use words like "free, proven, benefit, first, discover, complete, exclusive, how to…" in order to gain people’s attention.

Another important part of a landing page are the links. As mentioned already, your links should not direct visitors to your home page or elsewhere other than the next step towards reaching your goal. What is also relevant, is the anchor text, i. e. the clickable text of the hyperlink – for the SEO purposes, stuff it with your keywords as well, don’t leave it just as “Click here to sign up”, but mention your product as well: “Click here to sign up for the Search Optimisation Workshop now”.

How to Combine Headings and Links Keywords

Here is an example if your landing page promotes a newsletter with free marketing, sales and leadership articles.

Headings Keywords:

interesting articles
valuable articles
free articles

Links Keywords:

marketing articles
sales articles
leadership articles

This means a capture on the whole list of keyword searchphrases:

interesting marketing articles
valuable marketing articles
free marketing articles
interesting sales articles
valuable sales articles
free sales articles
interesting leadership articles
valuable leadership articles
free leadership articles

How Meta Tags Will Boost Your Search Engines Ranking

Hello People!

So you would like to increase your ranking, maybe you have heard about meta tags but how to use them in a powerful way that will create wonders with your web page ranking? Let's take a tour.

Site Title Tag

This is the most powerful SEO technique you have, so use it creatively! When search engine results are displayed, the title is the first thing people see.

Thus each page should have a different Title tag with 2 or 3 of your keyword phrases at the beginning. The title should explain in a few short words (your keywords) the intent of the page. Don't put your company name first - place your keywords first and if you feel you absolutely must have the company name in the title add it second.

Despite its importance, rather do not overdo it with the length of the Title tag; 50-150 characters including spaces should be appropriate. And do not just list your keywords, because you then risk being considered as spamming. Rather try to remain as close to a readable sentence as possible. You also should make the title enticing, so that the viewers of search engines listings will also click to see your website.

Description Meta Tag

Below the Title tag is a Description tag which will be generally the first sentence on a page. The Description Meta tag is also fairly important. Your description should also have 2 or 3 of your keyword phrases at the beginning as so should your first sentence. Just like the Title tag, reflect the content and try to keep there no more than 200 characters including spaces. Change the words around enough so that you can hit various typings of your keywords.

You should have a different title, description and first sentence on each page. You many also want to try shorter titles with only one keyword or keyword phrase as this will raise you keyword relevance. And try to consider putting your domain name at the very end of the title.

Keywords Meta Tag

Although many people rely on them so much when performing SEO, meta tags have decreased in importance recently, but are still worth using for clarity and search results. Their initial purpose was to help search engines find out important information about your page that they might have had difficulty determining otherwise.

The Keyword tag is now the least important but is still used by some engines. As you never know when the rules of the search engines will change, or a new engine will want them, so take the time to include these tags in all your web pages. We recommend you do not overdo it with meta tags as well; your Keyword Meta should not exceed 250 characters including spaces.

If your site is especially interesting for a specific geographic location, be sure to include the actual location in your keyword meta as well.

When performing SEO, you should always use the same keywords which also appear in the copy of your page, title tag, meta description etc. Any keyword phrases which are used in your meta tags only, will not have enough prominence to help your listings for that phrase.